About the Clinic

We believe in an individual approach to each patient, close follow-up and a comprehensive solution to each patient's needs.
To this end, we meticulously created a synergy that optimally combines surgical procedures and the most advanced treatments in dermaesthetics (non-surgical aesthetics) that completes the surgical operation results. Therefore, in addition to various surgical procedures, our patients benefit from a broad range of complementary and non-invasive treatments selected and tested by Professor Gur. This ensures that our patients receive complete optimal therapies that provide the best outcome.

Our boutique clinic is located in Ramat Hachayal, Tel Aviv. It offers a wide range of solutions for plastic surgery and aesthetic treatments. Our clinic upholds strict professional standards, striving to maintain close contact and follow-up between patients and all professionals involved. Professor Gur selected and trained the professional staff employed at the clinic to provide each person with the best, most professional and caring treatment.

Professor Eyal Gur

Former Head of Reconstructive and Aesthetic Surgery, Ichilov Tel Aviv Sourasky Medical Center

I was born in Holon, Israel and served as an officer in the Shaldag Unit, a classified Special Forces unit under the command of the Israeli Air Force. I graduated from the School of Medicine at Tel Aviv University and am a father of three grown children.
I take great pride in my work in microsurgery and restoration of facial movement in children and adults with facial paralysis, which has won me a world-renowned name. 

As part of my work in public hospital services for many years, I have been meeting and treating patients with severe reconstructive conditions, congenital disorders, severe injuries, or cancer-related conditions. This vast experience has strengthened my belief that nothing is more impactful than a personal, hands-on relationship with the patient. An empathetic attitude makes all the difference in preparation processes, surgery, recovery, and of course, in the outcome and patient satisfaction.
My drive to perform the best surgery and achieve the best outcome every single time stems from a genuine passion for plastic surgery, the satisfaction from seeing a patient's smile, and my love for art in general and aesthetics especially.

The Clinic's Team

Masha Gur Arye - Nurse Clinician

Masha Gur Arye is a nurse clinician. She holds a bachelor's degree in nursing, is a licensed nurse and is certified as an operating room nurse. Masha has gained extensive experience as a recovery nurse at Ichilov Hospital, Ramat Aviv Medical Center and Assuta Hospital in Ramat Ha'il. She has been accompanying Prof. Gur as a nurse clinician for ten years. Masha is there for the patients every step of the way, as the surgery ends, to the recovery, to follow-ups. Her experience and individual approach to each patient guarantee reassuring care and accompaniment.

Edna Rosso - The Director of the Clinic

Edna has been accompanying Professor Gur in the clinic for about 15 years. She is responsible for the day-to-day management of the clinic and the direct relationship with the patients. Working with Professor Gur for all these years, she ensures the clinic is managed professionally, positively, caringly and efficiently.

Lilach Reuveni – Estethic counseling and treatment

Lilach is a senior healthcare professional with a track record in aesthetic treatments since 2011. She graduated from paramedical cosmetology education and a multi-system diagnostic course in Ichilov under the guidance of Professor Eyal Gur. Lilach is an expert in operating the clinic's advanced IPL, laser and ultrasound systems. Alongside the clinic's medical team, Lilach practices an integrated protocol approach to provide individual care to each patient.

"I have always been drawn to beauty and aesthetics. That's why my first degree was in architecture and interior design. But, I quickly realized then that I'm driven by a passion for working closely with people. So, I naturally ended up studying cosmetology and working with patients. I love my work, and it is my favorite thing."